You heard this before, content is King. But is every content worthy?
Content marketing is a strategic approach around creating and distributing relevant content to attract and engage your target audience. It goes beyond traditional advertising by focusing on providing information, entertainment, or education, aiming to build a relationship of trust and loyalty with the audience.
As an award winning storyteller I focused on emotional content, those stories that made a difference and set you apart from the competition. People like emotional stories and this builds trust. Remember, people do business with whom they like and trust.